The myth of eternal beauty

Our family-owned company La Vivana was founded in the Alpine region of Northern Italy, an area defined by its unspoiled natural landscape. 

In this sheltered territory, an ancient tale tells of the Vivana fairies, mythical creatures of extraordinary beauty and everlasting youth, living in harmony with nature.

Johanna Pichler's belief that beauty and health arise from a life in accordance with nature was put into action when she founded La Vivana with the aim to create naturally pure yet efficient cosmetic products. 

Inspired by the myth of eternal beauty, our team of scientists has been researching intensively to make this immaculate pureness accessible to all women.